What is Noni?
Sunday, March 8th, 2009
Noni fruit is another fruit, similar to Acai in the fact that it does not taste very good right off the tree. In fact, it is sometimes called “Starvation Fruit” since it is has been eaten in the past by people who have nothing else to eat. It has a strong cheese smell to it, when ripe, and the taste is quite bitter.
The Noni tree survives in harsh conditions, such as drought, as well as in saline soils. It is found in a variety of habitats around the world. Mostly, it is found in Tahiti. The tree is native to Southeast Asia. One of the contributing factors to the spread of this fruit are fruit bats that are attracted to the smell of the fruit. The bats eat the fruit, which contains many seeds, and then “drop” the seeds elsewhere.
Most of the nutrients from Noni are found in the pulp. The pulp is rich in protein, low in fat, and a great source of fiber. The juice from the fruit contains very little macronutrients. Once again, although the pulp has high levels of many micronutrients, the juice only contains a high level of vitamin C.
A very intersting study of Tahitian Noni Juice reveals that there is nothing magical about the fruit. In their words they stated, that, “… no evidence for special nutritional benefits of Tahitian Noni juice which go beyond those of other fruit juices.”
I am guessing that eXfuze decided to add Noni to it’s mix of fruits found in Seven Plus Juice, not because it tasted good, nor because it added much nutritional value, but more just as a marketing strategy to piggy-back off the success of Tahitian Noni International.












water is poured on top of it. The water rinses the pulp away from the seed and comes out the bottom of the little machine in a thick pudding-like form.